Search Engine Optimization is the process of modifying a website with the goal of ranking better in the search engines for a specific keyword phrase, ultimately leading to an increase in the organic traffic volume to a website.
As part of an overall Internet Marketing Campaign, Search Engine Optimization (SEO) is based around Search Engines' complicated algorithms, which are made up of variables such as the age of the domain, the speed of the pages being downloaded from the server, whether or not there are keywords in the domain name, the keywords used in the Title Tags, Meta Keywords, Meta Description and many more variables. In fact, Google alone has hundreds of different variables that it uses to determine rankings.
A good way to look at the SEO of a website is to know that no website is perfect. SEO is about creating and managing websites with as few imperfections as possible.
So what is search engine optimization? Is it merely a technique? Or, is it the ability to apply a technique, knowing a given amount of variables, and based on the experience one receives by actually performing SEO? We say that it is the latter!
You have a brand new, shiny website. Now what? Search Engine Optimization is the catalyst for your site, bringing the right traffic to you. Having a perfect website without SEO is like powering a generator set on an empty tank. We devise a strategy around your business to get you ahead of your competition in the rankings AND drive those searchers to your website.
PPC (pay-per-click) and SEO are both extremely valuable and require different strategies. Properly implemented Search Engine Optimization is more than just improving in the search rankings; it’s about driving relevant website traffic to get you in front of the people that matter most.
- SEO Strategy and Planning
- Keyword Research and Analysis
- Content Syndication Strategy
- SEO Audits
- Conversion Optimization
- Performance Optimization
- Organic and Paid Campaign Strategy
- Mobile SEO
We help local business owners with their online visibility.
11, Aso C, Abuja, Nigeria
9:00 am - 5:00 pm
+234813 125 2158